Rotech Consulting

Organizational & Technology Consulting

Twenty-five years working inside transportation and logistics operations — as a hands-on technologist, a people leader, and someone who has sat with dispatch, warehouse, and billing teams to understand how the work actually gets done.

Transportation isn't just where I've spent my career — it's where I grew up. I was born into a family of logistics professionals and have been surrounded by it my whole life. That's given me an instinct for how these businesses actually operate.

My background also spans running engineering, professional services, training, and support teams, standardizing systems across 600+ carrier environments, applying data analytics to highlight where operations are underperforming, and reviewing business processes directly with clients to find where profit is being lost.

That mix of technical depth, people leadership, and direct exposure to how transportation companies operate day to day is what I bring to an engagement.

Mike PetkauFounder & Consultant

How I can help

Here's where I spend most of my time working with clients.

Process & Operations

Direct exposure to how freight, fleet, and warehouse operations run day to day — from formal business process reviews with transportation companies to simply sitting with the teams who use the systems — looking for where workflow or handoffs are eroding your profit margins.

People & Teams

Leadership means building capability, not just directing. I've led engineering organizations of 50+, built skills-matrices with teams to understand where they need support, and mentored across departments — the same approach applies to growing your people, not just your systems.

Technology & Systems Strategy

25+ years of hands-on technical work means the strategy side stays grounded in what's actually achievable — architecture roadmaps, cloud & infrastructure decisions, and platform choices informed by having built and run these systems myself.

Background

Two and a half decades of experience inside the transportation & logistics industry.

25+years in the industry, technical & leadership roles
50+person engineering org led as VP of Development
600+carrier environments standardized & supported

Credentials & roles

Let's talk about your organization

Whether it's a process that isn't working, a team that needs support, or a technology decision you're weighing — happy to talk it through, no pressure.